Why no business cards in the room? Good question. Truth is, we get it a lot. I like a nice business card as much as the next guy, but I’m more interested in getting to know you as a person. There’s more to you than 6pt raised font on recycled paper. At least, I hope that’s the case. How many times have you gone to a networking event and left with a stack of cards? Plenty, I’m sure. Now, how many times have you looked at those cards the next day and had no idea who half those people were? In those cases, the card took the place of a genuine connection with another person. We have learned (through our own failures) that blowing through a room, doling out cards and saying “I’m so-and-so and I do such-and-such, has about much to do with networking as pinball has to do with chess. There’s an old saying, People don’t buy what you do, they buy why you do it. You can’t put that on a card. Your client list didn’t grow overnight so you shouldn’t expect your networking relationships to, either. Invest that time in getting to know the people that attend Vinyl Draught. They are the finest professionals in the area.
And remember, it’s Vinyl Draught…wear something nice.


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